First Florida Financial Group LLC, is a mortgage brokerage company that was founded in 2006 and has developed relationships with the best and largest wholesale lenders in the country. This gives us the ability to meet or beat most retail lending interest rates and we don't just offer the normal loan programs like most banks do, but to offer them without the additional underwriting requirements and loan limitations that others may have, which means we can approve and close a lot of loans many banks and mortgage companies can't.